Hollywood executives are in kind of a shock this weekend. “Catching fire” in its 2nd week of release already grossed more than $500 million in worldwide, and “Frozen” opened in the US to an unbelievable record of $93 million for its first weekend. This number makes it the best ever opening, beating “Toy Story 2” which made $80 million in its debut in 1999.
What is so interesting, and surprising about those numbers?
Read what Mike Fleming Jr. from Deadline Hollywood had to say:
“The performance of Catching Fire and Frozen are all the more remarkable if you consider that both of these films are squarely driven by female heroines. Conventional wisdom is that the marketplace could never support more than one female-driven film, because while gals will see guy movies, it doesn’t work the other way. Well, it worked big time — both films crushed the 5-day Thanksgiving domestic gross record – and it happened shortly after another female driven film, Gravity crossed the $600 million mark in global gross this weekend. “
Remember my post The Heat is on! from July this year? What are they going to say about it now?
As I’ve said many times in the past, it doesn’t matter if the hero is male or female. As long as the story is interesting and the characters are interesting, people would want to see the movie. Maybe it’s time to take some distance from the comic book heroes ‘tent pole’ (a movie that makes the whole year worth their while), and concentrate on good stories and good filmmakers to bring the audience back to the theaters. Maybe the idea that you have to have an “event” to draw people out of their homes is misguided. Sure there are the young adults that will drink all the comic cool-aid you are willing to pour, but the cinema loving audience is much more than that, and the demographic of our country is much more than just young adult males.